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01/05/2003: "Is integrated marketing working?"

Despite all the talk in recent years of fluid cross-media and integrated marketing, nearly 80% of marketing executives responding to a Reveries.com survey think the promise of integrated marketing has been only "somewhat" delivered.

Read more:
http://www.emarketer.com/news/article.php?1001941&c=newsltr&n=brief&t=ad


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