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01/05/2003: "Car makers add horsepower to online advertising"

Automakers are spending just a pittance of their overall ad budgets online, yet as eMarketer Senior Analyst Noah Elkin explains, a little goes a long way in the developing interactive space.

Article link:
http://www.emarketer.com/news/article.php?1001923&c=newsltr&n=analysis&t=ad


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