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01/05/2003: "Sunnier days ahead"

After a bumpy year in advertising, better times are predicted, thought TV spending is expected to lead the recovery.

Read more:
http://www.nytimes.com/2002/12/16/business/media/16ADCO.html?8seia

Challenging this assertion to some extent is the latest Media Spending Outlook white paper, sponsored by eMarketer and the IAB, which suggests that online media spending should rise by 6.3% next year, surpassing the 4.7% rise expected for total ad expenditures.

Read more:
http://www.emarketer.com/news/article.php?1001928&c=newsltr&n=lead&t=ad


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