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12/28/2002: "Tracking moves offline"

In a development that is as frightening as it is revolutionary, Germany's largest market researcher, GfX, has devised a wearable product that gives marketers unquestionable insight into what audible media its wearer has been exposed to during a given day.

If such technologies are to be adopted by sample groups, this could represent a blurring of the distinctions that exist between on- and offline audience measurement and tracking techniques. That would fundamentally change the offline media scene as much as it would raise concerns about user privacy.

Read more:
http://www.clickz.com/mkt/emkt_strat/article.php/1548531


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