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12/28/2002: "Verizon, New Line team on Lord of the Rings promotion"

A two-year marketing deal struck between New Line Cinema and Verizon Wireless includes a variety of interactive marketing initiatives aimed at maximizing the popular fantasy franchise. The grand push includes such features as a co-branded website, interactive games and sweepstakes, text-messaging communities and other experimental promotions.

Read more:
http://www.internetnews.com/IAR/article.php/1549451


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