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12/28/2002: "Permission-based email response rates build in Q3"

DoubleClick reports that US e-mail marketing click-through rates grew from 4.85% in Q2 to 6.13% in Q3. Learn what kind of e-mail campaigns are getting their recipients to the next stage.

Read more:
http://www.emarketer.com/news/article.php?1001869&c=newsltr&n=lead&t=ad

Internet.com presents more on the DoubleClick report here.


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