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12/28/2002: "TiVo fears begin to affect market"

A new Forrester Research study finds advertisers in a quandary over how to deal with ad-skipping technology and ready to explore other media options.

Read on:
http://www.internetnews.com/IAR/article.php/1547721

This eMarketer analysis looks at just how TiVo and similar user-centric devices are changing the media landscape and the manner by which advertisers must attempt to reach consumers.


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