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12/24/2002: "ValueClick, DoubleClick part ways"

As part of its drive to buy back $75 million worth of stock, direct-marketing technology provider and market intermediary ValueClick announced this week that it had bought out the rest of DoubleClick's stake in the company. DoubleClick once possessed a 30 per cent stake in rival ValueClick, along with an agreement stating that it would not charge the firm with patent infringement for as long as it held a 5 per cent stake in the company.

Now that DoubleClick has shed its interest in the competitor, and dumped its own media interests in favor of a focus on technology, the question now remains: Will DoubleClick renew its legal battles to increase its market share in the ad management technology space?

Read more:
http://www.internetnews.com/IAR/article.php/1546311


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