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12/24/2002: "US ad spending update"

Reviewing e-ad spending from the top down, CMR released its latest estimates for US ad spending. The report compares activity levels in various advertising markets during Q1-Q3 2001 with those tallied during the same period in 2002. Growth is seen in several ad sectors, while online has experienced the greatest falls, with an 18% revenue decline reported over the period.

Also released this week, Nielsen reported its e-ad impression numbers for Q3. Both reports are put into perspective during the following eMarketer report.

Article link:
http://www.emarketer.com/news/article.php?1001857&c=newsltr&n=lead&t=ad


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