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12/23/2002: "Avoiding online reach overlap"

Atlas DMT reviewed the online advertising campaigns of 58 Atlas Digital Marketing Suite customers to learn more about how many times US internet users are viewing the same ads. Atlas reports that 96% of internet users viewing the ads reaching an audience of between one and 10 million users per month viewed the ads on only one website. Just 4% viewed the same campaign's ads on two websites.

More info:
http://www.emarketer.com/news/article.php?1001853&c=newsltr&n=brief&t=ad


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