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12/23/2002: "Making the case for MMS"

MMS has been simultaneously heralded as the next golden child of wireless messaging and shrugged off as a ploy to increase phone sales in a stagnant market. Can it emulate the popularity SMS has found in Europe and Asia? And should marketers care?

Read more:
http://www.wirelessadwatch.com/news/2002/news20021118.shtml


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