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12/23/2002: "Dayparting, promotions touted at @d:Tech"

While more subdued than many previous conferences of its type, this year's @d:Tech produced a few notable addresses of optimism. One such proposition for online advertising's future came from Yahoo!'s chief solutions officer Tim Sanders, who pitched the web as an effective medium both for those looking to target the day-time or workplace audiences, and those looking to tie-in a cross-media campaign in an affordable manner.

More on this:
http://www.internetnews.com/IAR/article.php/1503331


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